Arte Stile
Arte Stile
Precision at its finest.
Services: Photo Art Direction , Graphic Design, Email Marketing
This 360° brand campaign used the notion that the tools themselves are the embodiment of precision at its finest. The purpose of the campaign was to undercut the industry competitionand position Arte Stile as a brand leader in the beauty tool space.
Photographer: Carmen Cheung
Art Director: Cat Chen
Copy Direction: Ellen He
Year: 2024
Client: Art Stile
Email Strategy
To attract more customers, we revamped their email approach. We created engaging emails that help customers navigate product options and categories clearly. As a result, the brand, known for its top-notch handcrafted tools from Italy, creates a lasting impression of quality and precision.
Wild Postings
In the initial stage, we shared an out-of-home (OOH) marketing idea - targeting three important demgraphics that their competitors currently dominate.